J-ZONE on tapes...

Real G's Rock Tapes from richdirection on Vimeo.

Why tapes? I can feel where J-Zone is coming from here. Everybody talks about that golden era sound of hip hop. For those who grew up on that sound, it was probably through listening to tapes. Tapes are a whole different listening experience. I mean, you had to know the whole tape inside and out. You actually had to read the credits and at one point got to know how many seconds it took to rewind a particular song and even when to flip it over to cue up another song. There was no skip button so it was common to just let it play and hear the whole thing. I think J-Zone is a genious for this one. "I don't fuck with Ipods...Ipods are for women at the gym....Real G's rock tapes."